Course Manual Table of Contents

Planning a Direct Mail Campaign
Advantages and Objectives of Fundraising Through the Mail
Assessing Your Prospective Donors
Compiling the Mailing List
Designing the Appeal
Assignment One

Design & Analysis of a Direct Mail Campaign
Designing the Direct Mail Package
Analyzing Mail Campaign Outcomes
Assignment Two

Planning a Telemarketing Campaign
The Nature of Telemarketing
Factors in Successful Telephone Fundraising
Assignment Three

Organizing a Telephone Campaign
The Phone Room
The Callers
The Calls
Reporting
Assignment Four

Door-to-Door Canvassing and Silent Collectors
Organizing a Door-to-Door Canvass
Silent Collectors 164
Assignment Five

Capstone Project

Resources
Bibliography

Course Description and Algonquin Schedule

You can review the course descriptions on the Ryerson site.
Fundraising Program Description
Algonquin College Schedule

Introduction to Direct Mail for Fundraising

The overall aim of this course is to explore direct mail and various related methods of solicitation such as telemarketing, door-to-door canvassing and silent collectors. It sets out the stages in a direct mail campaign from planning through compiling the mailing list, designing the mail-out and evaluating the outcomes. It considers public attitudes towards telemarketing, how to plan and organize a telemarketing campaign and the call process.

Algonquin College: Winter 2005

Overview

The overall aim of this course is to explore various methods of solicitation such as direct mail campaigns, telemarketing, door-to-door canvassing and silent collectors. It sets out the stages in a direct mail campaign from the planning stage, through compiling the mailing list, designing the mail-out and evaluating the outcomes; it considers public attitudes to telemarketing, how to plan and organize telemarketing campaign, and the call process; and it discusses how to organize a door-to-door canvass and a silent collector distribution.

The advisor of this course is Boyd McBride, Boyd is the National Director with SOS Children's Villages Canada, an International Children's Charity You can helps with the work SOS Children's Villages does by become a child sponsor.