Course Manual Table of Contents

Planning a Direct Mail Campaign
Advantages and Objectives of Fundraising Through the Mail
Assessing Your Prospective Donors
Compiling the Mailing List
Designing the Appeal
Assignment One

Design & Analysis of a Direct Mail Campaign
Designing the Direct Mail Package
Analyzing Mail Campaign Outcomes
Assignment Two

Planning a Telemarketing Campaign
The Nature of Telemarketing
Factors in Successful Telephone Fundraising
Assignment Three

Organizing a Telephone Campaign
The Phone Room
The Callers
The Calls
Reporting
Assignment Four

Door-to-Door Canvassing and Silent Collectors
Organizing a Door-to-Door Canvass
Silent Collectors 164
Assignment Five

Capstone Project

Resources
Bibliography