Introduction to Direct Mail for Fundraising

The overall aim of this course is to explore direct mail and various related methods of solicitation such as telemarketing, door-to-door canvassing and silent collectors. It sets out the stages in a direct mail campaign from planning through compiling the mailing list, designing the mail-out and evaluating the outcomes. It considers public attitudes towards telemarketing, how to plan and organize a telemarketing campaign and the call process.

Algonquin College: Winter 2005

Overview

The overall aim of this course is to explore various methods of solicitation such as direct mail campaigns, telemarketing, door-to-door canvassing and silent collectors. It sets out the stages in a direct mail campaign from the planning stage, through compiling the mailing list, designing the mail-out and evaluating the outcomes; it considers public attitudes to telemarketing, how to plan and organize telemarketing campaign, and the call process; and it discusses how to organize a door-to-door canvass and a silent collector distribution.

The advisor of this course is Boyd McBride, Boyd is the National Director with SOS Children's Villages Canada, an International Children's Charity You can helps with the work SOS Children's Villages does by become a child sponsor.